IL MERCANTE IN FIERA CATANZARESE

BY LUCA VIAPIANA

A dreamy atmosphere filled with wonder pervades every artwork which tells about places, customs and flavours. The dialectal titles express the power of the vernacular.

-IL MERCANTE IN FIERA CATANZARESE-

luca viapiana

Works and Texts

> lucaviapiana.com

TESSILARREDO SRL

Production and Distribution

> info@tessilarredo.com

DAL NEGRO

Print

THE PROJECT

Il Mercante in Fiera Catanzarese” origins from a traditional Italian card game called Il Mercante in Fiera (The Merchant's Fair), which was transformed into a graphic work by the artist Luca Viapiana.

Luca Viapiana affords original city glimpses that come to life in his illustrated playing cards with expressive strenght, character and substance.

The artwork consists in 40 illustrated playing cards and offers a sensorial and emotional trip through places, people and the essence of Catanzaro. Strong signs and vivid colours blend and balance together.

The playing card box is produced and distributed worldwide by Tessilarredo Srl (Catanzaro) and realised by the world leading cards-and-games company Dal Negro (Treviso). Local design combines with marketing into an osmotic interflow where the Artwork is to the Card Game as the Spectator to their City.

PLAYING CARD BOX AND MAXI CARDS

Massimè - Il mercante in fiera catanzarese di Luca Viapiana

11. MASSIME'

U Ponta - Il mercante in fiera catanzarese di Luca Viapiana

1. 'U PONTA

U Ciaciu - Il mercante in fiera catanzarese di Luca Viapiana

17. 'U CIACIU

I Coculi - Il mercante in fiera catanzarese di Luca Viapiana

3. 'I COCULI

A Minnuta - Il mercante in fiera catanzarese di Luca Viapiana

20. 'A MINNUTA

A Marina - Il mercante in fiera catanzarese di Luca Viapiana

15. 'A MARINA

A Pigula - Il mercante in fiera catanzarese di Luca Viapiana

21. 'A PIGULA

U Morzeddu - Il mercante in fiera catanzarese di Luca Viapiana

34. 'U MORZEDDU

U Rebbeddu - Il mercante in fiera catanzarese di Luca Viapiana

30. 'U REBBEDDU

U Tritrolu - Il mercante in fiera catanzarese di Luca Viapiana

36. 'U TRITROLU

U Strumbu - Il mercante in fiera catanzarese di Luca Viapiana

32. 'U STRUMBU

A gulia - Il mercante in fiera catanzarese di Luca Viapiana

40. 'A GULIA

U Gabbu - Il mercante in fiera catanzarese di Luca Viapiana

29. 'U GABBU

San Bitalianu ca Mitria - Il mercante in fiera catanzarese di Luca Viapiana

16. SAN BITALIANU C'A MITRIA

Acqua da Pitera - Il mercante in fiera catanzarese di Luca Viapiana

9. L'ACQUA D'A PITERA'

A Scinduta de Barracchi - Il mercante in fiera catanzarese di Luca Viapiana

12. 'A SCINDUTA DE' BARRACCHI

A Trastula - Il mercante in fiera catanzarese di Luca Viapiana

26. 'A TRASTULA

Rotella - Il mercante in fiera catanzarese di Luca Viapiana

18. ROTELLA

A Cogghjiolivi - Il mercante in fiera catanzarese di Luca Viapiana

23. 'A COGGHJI'OLIVI

I Centu Metri - Il mercante in fiera catanzarese di Luca Viapiana

4. 'I CENTU METRI

U Mbunnatu - Il mercante in fiera catanzarese di Luca Viapiana

25. 'U 'MBUNNATU

U CUlacchiu - Il mercante in fiera catanzarese di Luca Viapiana

38. 'U CULACCHIU

A Chjichia - Il mercante in fiera catanzarese di Luca Viapiana

24. 'A CHJICHIA

I Gelati - Il mercante in fiera catanzarese di Luca Viapiana

39. 'I GELATI

U Cavatora - Il mercante in fiera catanzarese di Luca Viapiana

2. 'U CAVATORA

U Parcu - Il mercante in fiera catanzarese di Luca Viapiana

8. 'U PARCU

A Hiumaredda - Il mercante in fiera catanzarese di Luca Viapiana

14. 'A HIUMAREDDA

U Babbu - Il mercante in fiera catanzarese di Luca Viapiana

28. 'U BABBU

A Funiculara - Il mercante in fiera catanzarese di Luca Viapiana

13. 'A FUNICOLARA

I Giardini - Il mercante in fiera catanzarese di Luca Viapiana

6. 'I GIARDINI

Jie Jie - Il mercante in fiera catanzarese di Luca Viapiana

19. JIE' JIE'

I Rojini - Il mercante in fiera catanzarese di Luca Viapiana

31. 'I ROJINI

A Curva do ventu - Il mercante in fiera catanzarese di Luca Viapiana

7. 'A CURVA D'O VENTU

U Culistru - Il mercante in fiera catanzarese di Luca Viapiana

22 'U CULISTRU

A Naca - Il mercante in fiera catanzarese di Luca Viapiana

33. 'A NACA

A Rotatoria - Il mercante in fiera catanzarese di Luca Viapiana

5. 'A ROTATORIA

A Truscia - Il mercante in fiera catanzarese di Luca Viapiana

27. 'A TRUSCIA

U Pinu da Curva - Il mercante in fiera catanzarese di Luca Viapiana

10. 'U PINU D'A CURVA

I Vermituri - Il mercante in fiera catanzarese di Luca Viapiana

37. 'I VERMITURI

A Tiana - Il mercante in fiera catanzarese di Luca Viapiana

35. 'A TIANA


Each playing card is an artwork per se but is also available in a limited series of Maxi Card Artist's Multiple that bear the serial number, certification and signature of Luca Viapiana. The Maxi Cards are high-quality printed on high-density polymeric material and measure 66x100 cm. Each playing card is realised in a limited edition of 40 certified Artist's Multiple.

The exclusive function of an artist's multiple is to communicate a personal image to a socially and culturally heterogeneous public. Therefore, the artist's multiple - produced in a limited or unlimited series of perfectly identical works - is never the copy of an original since the original does not exist. To fully respect the idea of artist's multiple, the artistic copy has to be the physical expression of a complete project, a visual idea to be cared about and shared with the public. That idea is called Catanzaro and shines brightly through every colour, face and gust of wind.

INTERIOR DESIGN


Presented at the last edition of Catanzaro Design Week 2017 OUTLINE BY LUCA VIAPIANA introduces the public to the interior design world combining art and industry, technical excellence of Cosfer's (a leading company in their field) security door and the artistic genius of Luca Viapiana.

Together they offer a unique artwork that goes beyond its function, a door that represents the archetype of the imaginative city designed by the artist: a unique and certified piece of art, the sense of security through identity and belonging.

An osmotic interflow where the Artwork is to the Card Game as the Spectator to their City.

CUSTOMIZE YOUR DOOR

IN THE WORLD


So... Mercante in Fiera Catanzarese goes beyond their borders towards any person, company, association or Public Administration that may wish to personalise the deck of playing cards with the illustrations of their own memories interpreted by the artist.
A unique and various graphical project as your own story: the narration you are longing to unfold.

Where your travel ends, Luca Viapiana begins his journey

BUY

THE PLAYING CARD BOX


The playing card box by Dal Negro contains two decks of 40 playing cards (6.6 x 10 cm) and an information sheet.

Playing card box - € 30.00 (Vat included) - plus postage by UPS courier.





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THE MAXI CARDS


Artist's multiple in a limited edition of 40 artworks per card, numbered, signed, and certified by Luca Viapiana. Dimensions 1000x660x5 mm.
Do not hesitate to contact us for any information: info@mercanteinfieracatanzaro.it
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SECURITY DOOR


Flush with the wall security door, invisible from inside,
completely customisable with any image of the playing cards,
material and finish.
For information: info@mercanteinfieracatanzaro.it
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MERCANTE IN FIERA CALABRESE


The playing card box by Dal Negro
contains two decks of 40 playing cards (6.6 x 10 cm)
and an information sheet.

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OR

Playing Card Boxes and Maxi Cards may be purchased directly and collected for free by
TESSILARREDO Srl - Via De Gasperi 52 - Catanzaro - Ph. +39 0961-727014 - info@tessilarredo.com


If you wish to pay through bank transfer please contact us: info@mercanteinfieracatanzaro.it